Quadplay
Founded in 2008, Quadriplay Advertainment defines itself as “a local media group”. The creation of Quadriplay Advertainment was born from the observation of the market potential and the opportunity for structuring “non-media”. The objective is to bring together various players in the “non-media” sector in order to act on the complete chain of levers in the sales cycle of a product to offer advertisers an offer that challenges in terms of efficiency and feedback. investment in traditional mass media. Today, the group is the French leader in mobile display (taxis, smarts, etc.) and a benchmark player in the street marketing sector.
- 17/08/2021
Quadriplay Advertainment and JCDecaux join forces within the framework of a commercial partnership
Quadriplay Advertainment and JCDecaux announce a new commercial partnership agreement Quadriplay Advertainment, known as the leader in ...- 20/10/2019
The Ile-de-France Quadriplay taken over by Lyon business leaders
Find this news on: https://www.lyon-entreprises.com/actualites/article/le-francilien-quadriplay-repris-par-des-chefs-dentreprises-lyonnais
Valerie de la Vigérie
Chief Executive OfficerIn 1990, Valérie de la Vigérie created Di'Hôtesses, an agency specializing in street marketing and event hosting. In 1999, she became Managing Director of the Promodip group, leader in field marketing and sales animation. Then in 2006, Valérie de La Vigérie decided to create HIGH CO Field Marketing for the HIGH CO Group, a subsidiary specializing in Field Marketing actions. She launched an online sales site, Ledogshop.com in 2010, then joined the management of the Quadriplay agency in 2013.