A graduate of ESCP and former auditor at EY, Laurent Frileux co-founded BIOS Consulting in 2004 (consulting firm specializing in Business Intelligence) sold to Maltem Group in 2013. He became CIO in charge of tech and innovation at Jumia in 2014 (marketplace leader on the African continent, >€1bn GMV) then COO in 2016. In 2021, Laurent Frileux becomes CEO of NaturaBuy to launch and operate a new phase in the development of the marketplace.