“In order to breathe new life into the production and exploitation of the Tahitian flower, Adopt' plans to collaborate with a local farmer already producing Tahiti tiare plants, called marcottes. The advantage is that this technique facilitates the multiplication of the plant. Once “viable and reliable”, the layers will be financed by the brand and made available free of charge to project leaders, with a view to “repopulating” Polynesia with tiare fields. » Lana Chaine, La Dépêche, January 25, 2024.
A player deeply committed to environmental performance, Adopt Parfums multiplies responsible initiatives, relying on local production, an environmentally friendly “product” offer, also through the support of responsible ingredient sectors.
“In the future, Adopt’ is already considering integrating a new flower into its Colibri programs. “It could be neroli in Egypt, orange blossom which is an important flower in perfumery or even the rose. But nothing is defined at the moment,” concludes Frédéric Stoeckel. »
