Weekend Store - Le Cèdre Rouge
Since the opening of its first store in Châtelet in 1, Le Cèdre Rouge has become one of the specialists in furnishings and exterior / interior decoration. The peculiarity of Red Cedar is to have been able to invite garden objects into the living room universe.
To stabilize and strengthen the brand, Le Cèdre Rouge has specialized in certain products and increased its offer in the field of lighting, fireplaces, tables, outdoor furniture and pots.
After having completely restructured, the company, led by Henri le Ménestrel, saw its turnover increase significantly to exceed the € 8 million turnover mark. Le Cèdre Rouge has thus refocused on a concept with high added value, with the reconversion of the Parisian store as the real spearhead of the brand and the opening of a 4 000 m² “concept store” in Fougerolles. The company is now redeploying with a new 300 m² showroom which will distribute new ranges of contemporary lighting and a new website.
Weekend Store - Le Cèdre Rouge
Industrial Internet
It was in 2008 that Henri Le Menestrel took over the Parisian decoration brand alongside NextStage AM. Former President of Carat France, he founded Nextedia, his federation of digital agencies, which he will sell to Lagardère. It is by passion that embarks on decoration.
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