The Company

Adopt’ is a perfume and cosmetics distribution brand created in 1986 by Dominique Monlun. Since its creation, the company has positioned itself as a challenger to traditional players in selective distribution, building a network of nearly 100 stores, including 68 branches in France and franchises in France, Belgium, Drom-Com, Mauritius and Madagascar, as well as major international distribution partnerships (over 500 points of sale).

Adopt’ is an original and unique concept that develops around the three worlds of fashion for young women: make-up, perfumes and accessories.

The brand designs and markets innovative, quality products at the best market price. Its wide range of original and playful fragrances and its colourful make-up range provide full satisfaction to its trans-generational customers who are always looking for promising products.


Sensitive to environmental protection, Adopt’ has been recycling its own cosmetic packaging brought back to the store for several years and offers its customers a 20% discount for this “Eco-citizen” gesture.


The headquarters located in Cestas (Gironde) has 800m2 of offices and a 3,000m2 warehouse to ensure the logistics and production of 20,000 bottles per day for Adopt’ “Made in France” perfumes and nail polishes.

Date of creation:
Cestas (33)
Followed by:
Grégoire Sentilhes
Michaël Strauss-Kahn
Marie-Léa Soury
Vehicles affected:
  • NextStage Croissance
  • FCPR NextStage Rendement
  • FIP NextStage Rendement 2021